Controlling Google Results: paulmacp’s first press release

I have been spending a lot of time reading the posts over at the “Personal Branding Blog”. Yesterday Peter Kistler wrote a post (Controlling Your Google Results: The Art and Science of the Personal Press Release ) about personal press releases.

I took it up as my personal challenge produce my own for paulmacp.com. First thing I did, following his model, I constructed my press release.

Paul MacPherson launched paulmacp.com

paulmacp.com Gives Free Advice to Gen-X On How To Establish Thier Own Online Personal Brand

Toronto, ON March 2010 - In the most competitive job market since the Great Depresion, aspiring author,
writter, blogger and self professed adventure capatlist, Paul MacPherson has launched a website filed
with advice to help Gen-X build their own personal brand at www.paulmacp.com. The site went live today.

"I wanted to demonstrate through down to earth advice and examples how Gen-Xers can build their own
brands online," MacPherson said. The site will be a central part of his personal mission to help fellow
Gen-Xers harness the power of the internet to propell their careers forward.

"As a perspective author, with my first book due out in June, I know I will be searched online, and I
know my Google results din't accurately represent me." MacPherson said. "So I set out to change that,
and realized other Gen-Xers could benefit from what I have learned." You can see what he has learned
at paulmacp.com.

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About Paul MacPherson:

Paul MacPherson is no stranger on the internet running various successful web properties in the past.
He has over eight years experience on the internet and twenty years experience working within the high
tech community in various post and pre-sales technical roles.

Contact:

email: paul@paulmacp.com
Website: www.paulmacp.com
Twitter: www.twitter.com/paulmacp
Facebook: www.facebook.com/paulmacp
LinkedIn: ca.linkedin.com/in/paulmacp

Then I was off to the submit to the “free” press release sites he referenced:

The reality is other than prlog.org, they are not completely free, to receive the benefits I desired. Except for prlog.org, you cannot include “hot text links” back to your website. But I don’t want to label the exercise time intensive or expensive ether. With an effective “personal marketing budget of $100 USD, I have utilized four of these services. 1 for free and 3 for a fee (www.pr.com, free-press-release.com, www.1888pressrelease.com). I completely ignored pr-inside.com, after 5 minutes, I found their interface just too frustrating to continue.

In retrospect, setting aside $100 per month as personal marketing budget seems like a pittance for the dividends it may reward for my personal brand and professional reach.

At the time of this writing my prlog.org release had been released with one free “hot text link” (click here to view — prlog.org)

Over the coming days, weeks I will track the SEO benefits of these 4 press releases and do an update to this post sometime in April.