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how we all became a ROCK STAR thoughts on personal branding

by Paul MacPherson aka paulmacp on March 24, 2010

in Personal Branding,Social Media

Over the past week I have been playing with some ideas whizzing through my head on how to make my first video blog entry. Typically people fire up their webcam and just talk at the cam for a minute or two. Similar in format to how I made my “About paulmacp dot com” video on the front page of my blog. Trying to organize my thoughts for this first vlog as they are popularly known, it evolved into a power point presentation. That presentation I posted on slideshare.net yesterday. Via the slideshare tools the presentation also made it on to my LinkedIn profile, Facebook and was tweeted. Thus one piece of original content has already made it onto three social media sites even if no one else shares it. All three of these sites are producing back links and hopefully some interest to paulmacp.com, my information hub. I can tell by the slideshare statistics it has already been viewed 47 times and is available for download with embedded links within the PDF to all my main touch points (if people download and share via email).

The goal with this presentation is to take my personal brand one more step toward some credibility online. The presentation itself is thirty two slides outlining the evolution of the democratization of influence through Google and Social Media. The net effect of this democratization being that we will no longer look for jobs, recruiters and companies will seek out potential candidates out via social media. With the death of news papers, so too will be the death of the classified ad, and by extension job boards like Monster.

The quick summary for the presentation was:

“Social Media is causing a shift in society that as significant as the industrial revolution was last century… are you ready ?”

Today, using Microsoft’s “Windows Live Movie Maker” I added music to the presentation and turned my little power point preso into a two minute music video of sorts. I put it to the music of a musician Stockfinster and his song “Push Push“. Stockfinster put some really good music out into the blogosphere under the creative commons license scheme. With any luck, his music will make the presentation a little  more interesting to the casual observer.

Creative Commons License photo credit: shankbone

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  • tthonus100
    Paul - Cool video. Push push running in the backround gives it the goose bump effect. Creepy and awe inspiring all at the same time.
  • Thanks... getting the music to fit took me four times as long then it did for me do to do everything else. But I like how it all fit in the end.

    I would agree, the music gave the presentation a creepy edge.
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