Amongst my colleges and friends one of the questions I always get asked is… how do I know which social media sites to use?
There is no single, magic or easy answer to that question. It all depends on your goals, your resources and your industry. There is no one silver bullet.
However, there’s nothing wrong with a little cheat sheet to help you determine which sites are best for:
- Customer communication
- Brand exposure
- Driving traffic to your site
- SEO
Which is why the cheat sheet created by CMO.com is so handy. They released a handy landscape that takes a snapshot of the social media landscape designed as a quick heads up of the playing field. It’s not the be all, it does not cover all the places, spaces and platforms – but it is a great start. It ranks the most popular/used social media sites (from the biggies like Facebook and Digg to the less talked about Reddit and del.icio.us) as good, okay or bad for the four goals above.
You can download a much bigger, easier to read PDF version of it by clicking here.
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