What makes up a good personal brand?

Back when dinosaurs ruled the world, you know them… the boomers, they used to say that “What you know is less important than who you know”

These days, it might be more important to add “What you say is less important than how you say it”

What makes up a good personal brand?

According to the 2007 Interbrand Marketers Report the top 5 ingredients to a successful brand are:

Consistency = 36%
Understanding Your Target Market = 18.2%
Messaging = 14.7%
Creative/Design/Logo = 12.8%
Relevance = 12.4%

If your authentic (Point 3: Messaging – 14.7%), and take about your presentation (Point 4: Creative – 12.8%) and are consistent (Point 1: Consistency – 36%) you have accomplished what people say comprises 63.5% of a good brand, be it personal or otherwise.

While if you understand your market (Point 2: Understanding Your Target Market – 18.2%) and have relevant things to say (Point 5: Relevance – 12.2%), you have only accomplished 30.6% what people say a compose a good brand.

photo credit: iboy_daniel