Building My Online Score Card: Facebook, LinkedIN, Twitter, My Blog And Google

I am a firm believer of this old business cliche:

• If it can’t be measured, it can’t be managed.
• What gets measured gets watched.
• What gets watched gets done.

When you’re trying to perpetuate your own personal brand and thus manage your online reputation. You need to have some metrics to track how well you are doing and improving over time. In these two past posts “How To Evaluate Your Online Identity” and “The Job Interview Of The Future… Are You Ready For It?”; I outline some ideas on how to do this.

In “How To Evaluate Your Online Identity” I discuss what I learned in the book “Career Distinction” by William Arruda and Kirsten Dixson on how to use your Google Volume Levels to evaluate your level of implied influence.

In “The Job Interview Of The Future… Are You Ready For It?”, I discuss within the DARC framework the concept of Web Reach.

I merge the fundamentals of these two posts concepts together as a starting point to build my own “Online Score Card”. I plan to use this score card to judge the expansion of my online influence over time. I plan to track these pieces of information, month to month, report and discuss here on my blog what I feel they mean and how I am trending up or down.

Blog

• Visits: 749
  Total number of visits to my blog in its first month of operation, March 2010.
• Absolute Unique Visitors: 364
  Total number of unique visitors to my blog.
• Pageviews: 3,955
  Number of pageviews viewed by the 749 visitors.
• Average Pageviews: 5.28
  Average pageviews per visit
• Time on Site: 00:06:46
  Average time on site by the 749 visitors.
• Bounce Rate: 50.07%
  This is a very important statistics. This is the percentage of visitors who don’t stay long enough to read anything and only hit one page.
• Google Page Rank: Not Ranked Yet

Google describes PageRank:
“ PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important”.

• Website Grade: 73
  My grade from website.grader.com. A website with a grade of 90 or better is considered to have high authority and is worth engaging in.
• Moz Rank: 2
  MozRank is SEOmoz’s general, logarithmically scaled 10-point measure of global link authority or popularity. and is very similar in purpose to the measures of link importance used by the search engines (similar to Goggle’s PageRank).
• Google Indexed Pages: 157
  This number is the approximate number of pages on paulmacp.com that have been stored in the Google index. The Google web crawler will visit the website periodically and look for new content for its index. Generally, the more pages your site has within the Google cache, the better.
• Traffic Rank: 736,737
  Alexa rank of 736,737 which is in the top 2.369 % of all websites. Alexa is an online service that measures traffic for millions of sites on the Internet in a similar way to Nielsen television show ratings.
• Blog Grade: 69
  Your Blog Grade of 69.14 is based on a measurement of the traffic levels to your blog and the number and quality of links pointing at it. (blog.grader.com)
• Inbound Links: 1
  One of the most important measures for a website is how many other sites link to it. The more links the better. Having links to your website from authoritative resources on the Internet helps you rank higher in search engines since these links are an indication that your website is trustworthy and contains good content.
• RSS Subscribers: 57
• Email Subscribers: N/A

Social Media

• Twitter Grade : 83.59 (twitter.grade.com)
• Twitter Grade Rank: 1,084,400 out of 6,670,342
• Twitter Followers: 147
• Twitter Following: 273
• Twitter Updates: 205
• LinkedIn Contacts: 57
• Facebook Friends: 924
• Facebook Fans: 41

Google Volume Level

• Page 1: 3
• Page 2: 3
• Page 3: 3
• Result count: 1,780,000
• Over all Volume Number: 534,000

Next month this score card will become a spread sheet, a few months from now I may even graduate to a graphing my progress.

photo credit: jhritz

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Tagged as: score card, Social Media