Top 3 Fundamental Ways To Make Your Blog More Social.

by Paul MacPherson on March 7, 2010

President Clinton with State Reps Sharon Erickson Ropes, and Tina LieblingOne of the key criteria for success within the social web is to start and sustain dialogue. Thus one of the most important parts of blogging, beyond creating great content and sharable headlines, is making sure that your blog is comment friendly and social. This means that visitors are able to have in-depth discussions through the comments with extra features. After commenting, they are easily able to share a blog post with others on their favorite social networks, such as Twitter, Facebook, Delicious and others. And finally, if they are interested in getting to know you better, they can easily find your social profiles.

Here are 3 fundemental ways to make your blog more social.
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The Social Media Landscape

by Paul MacPherson on March 7, 2010

social media landscapeAmongst my colleges and friends one of the questions I always get asked is… how do I know which social media sites to use?

There is no single, magic or easy answer to that question. It all depends on your goals, your resources and your industry. There is no one silver bullet.

However, there’s nothing wrong with a little cheat sheet to help you determine which sites are best for:

  • Customer communication
  • Brand exposure
  • Driving traffic to your site
  • SEO

Which is why the cheat sheet created by CMO.com is so handy. They released a handy landscape that takes a snapshot of the social media landscape designed as a quick heads up of the playing field. It’s not the be all, it does not cover all the places, spaces and platforms – but it is a great start.  It ranks the most popular/used social media sites (from the biggies like Facebook and Digg to the less talked about Reddit and del.icio.us) as good, okay or bad for the four goals above.

You can download a much bigger, easier to read PDF version of it by clicking here.

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Viral Request For A Favor: An experiment in the off beat

by Paul MacPherson on March 4, 2010

I am in the midst of building the marketing and promotion plan for my upcoming book “The Wealthy Blogger”, due out in June. I intend to use social media to promote the book including a Facebook fan (or business page).

To open up some key strategic configuration options for the page, Facebook insists on 100 or more fans before these options become available to the admin.

In an effort to solicit fans, I made a text-to-movie video and have published it both to YouTube and Facebook to see if it can help me in the cause.

You can see the video below.
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5 Steps to Becoming an Industry Expert

by Paul MacPherson on March 4, 2010

How to be an expertAs people go about continuing their education, at some point everyone becomes an expert in something. What is important to remember is that others don’t know that you are the expert in something unless you make it a point to say so.
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Book Review: Inbound Marketing

by Paul MacPherson on March 4, 2010

“Inbound Marketing: Get Found Using Google, Social Media, and Blogs” Plane and simple Inbound Marketing isn’t a book that any who has participated formally in the net for the past couple of year will find revolutionary. It will put into a written spin on thoughts that you have been trying to explain regarding why this stuff is so important.
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